I learned this through a research brief from Callaghan Innovation, interviewing NZ business founders to find answers lying between their anecdotes, commercialisation truth bombs, hits and misses.
Later, Ross Pearce and Aaron Dustin produced a bucket of super-targeted video resources to help others learn what it takes, through a range of (sometimes conflicting) experiences.
This great content has sat as a deep-linked treasure trove for years since, so with the imminent closure of Callaghan, you’d better get the goodness before it’s gone.
No, I don’t make any cameos… These clips were studio-filmed after the insights from my work.
Thanks Ross, Aaron, and Sir Paul.
For those outside Aotearoa NZ, Callaghan Innovation is/was a govt-funded organisation supporting innovation and commercialisation.
